News

EditBCN. Integral Communication's director, Enric Nogueras, is the new associate professor in the Barcelona ESERP Business School's Master of Corporate Communications. The Master will cover sessions with real case studies, success stories and the students can see, understand and assess the usefulness of communications as an efficient tool to support the business strategy of a company. Within the sessions of the Master, students discuss such sensitive issues as the relationship between the companies with the media, persuasion of public opinion, relations with the media, working in communication agencies or relationship communication to support business strategies.